Jacob H. Rooksby

Of Counsel
Bar/Court Admissions
  • Pennsylvania
  • Virginia
  • Ph.D., University of Virginia, 2012
  • J.D., University of Virginia School of Law, 2007
  • M.Ed., University of Virginia, 2007
  • A.B., summa cum laude, The College of William and Mary, 2004

Jacob is an intellectual property attorney with experience in both the legal and academic arenas. Jacob focuses his practice on intellectual property disputes and counseling high-tech companies, both large and small, as well as institutions of higher education. He manages domestic and international trademark portfolios, performs trademark clearance, registration, policing and litigation, and conducts infringement investigations. He also counsels clients on patent licensing, copyright matters, rights of publicity, defamation, Internet domain names, technology transfer deal structuring, and intellectual property matters related to mergers and acquisitions.

Jacob is also an Associate Dean and Associate Professor of Law at Duquesne University School of Law, where he teaches various legal courses, including torts, intellectual property, social media law, and technology innovation. His primary scholarship focus concerns the impact of intellectual property law and policy on higher education.

Prior to his teaching career, Jacob was an IP litigation associate with McGuireWoods LLP in Richmond, Virginia.

Law reviews and law journals:

Yale Journal of Law & Technology; Harvard Journal of Law & Technology; Brooklyn Law Review; Akron Law Review; Journal of Law & Education; Journal of Legal Education; Journal of College & University Law

Published book:

Author, “The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters,” Johns Hopkins University Press, September 26, 2016

Book chapters published in:

The Law of Higher Education; Technology Transfer Law Handbook; Academic Capitalism in the Age of Globalization; Concise Guide to Entrepreneurship, Technology, and Innovation

Articles & op-eds published in:

Academe; Chronicle of Higher Education; Pittsburgh Post-Gazette; Pittsburgh Business Times; Trusteeship

Cited or quoted in:

National Geographic; U.S. Senate Committee on Small Business & Entrepreneurship; JAMA; Slate.com; Huffingtonpost.com; Duke Law Journal; Emory Law Journal; Georgetown Law Journal; George Mason Law Review; Utah Law Review; Alabama Law Review; Inside Higher Ed; The Daily Pennsylvanian; World Trademark Review; Pittsburgh Post-Gazette; Pittsburgh Tribune-Review; Campus Legal Advisor; Corporate Counsel

    • Board Member, Carnegie Museum of Natural History
    • President, Pittsburgh Intellectual Property Law Association
    • Member, Q. Todd Dickinson Intellectual Property American Inn of Court
    • Appointed Associate Dean of Administration at the law school at Duquesne University, September 2, 2016
    • Dr. John and Liz Murray Award for Excellence in Faculty Scholarship, Duquesne University, 2014
    • Selected to the 2009, 2011 and 2012 Virginia Super Lawyers Rising Stars list